Jamie Oliver – 30 minute meals and his outspoken and driven attitude to helping people eat better.

Jamie's 30 Minute Meals - Jamie Oliver's latest book accompanying his television showThe first showing of Jamie’s 30 minute meals is on air tonight on Channel 4 at 5:30pm. This new series for Jamie comes right in the middle of the UK airing of Jamie’s trip to Huntingdon in America where he used his UK knowledge and experience to try to kick start a change in the way American schools feed their pupils.

30 minute meals aims to show us how mastering a few basic skills and organising the right food in the house can allow us to put a meal on the table in the same time that it would take to prepare a ready meal or some similar pre-processed food.

Jamie is still pursuing his goal of helping the notion to eat better and seems to be the most publicly vocal (or perhaps just the most media-savvy) of the celebrity chefs that appeared on a glut of live and pre-recorded shows last year extolling the plight of battery chickens and the disadvantages of  processed foods.

Ahead of tonight’s airing of 30 minute meals, Jamie has been pinned down by The Guardian for an interview covering all of his recent activities. The interviewer is kind enough to realise that with a new addition to the family still only a couple of weeks old, Jamie is probably a little more blunt and defensive than usual, however, reading the article, you feel that Jamie has passed any point of tolerance with explaining his motives for doing things. He’s making it up as he goes along seems to be his message, but, he wants whatever he is doing to make a difference.

When being questioned on whether he thinks he is beginning to lecture people on what they should be allowed to eat, Jamie shows his lack of patience for such a subject by replying about a woman who was complaining that he would not let her child eat what he wanted,

while she was having a go at me she had the gall to have a baby in her arms feeding it Coke in a bottle, so she’s obviously thick as shit, you know; she was clearly thick as shit, because you don’t feed babies Coke in a teated bottle, and anyone who does is categorically wrong.

You can see Jamie’s 30 minute meals on Channel 4 on the following dates in October and November.

  • 11th, 12th, 13th, 14th, 15th
  • 18th, 19th, 20th, 21st, 22nd
  • 25th, 26th, 27th, 28th, 29th
  • November: 1st, 2nd, 3rd, 4th, 5th

Jamie's 30 Minute Meals - Jamie Oliver's latest book accompanying his television showYou can pre-order a copy of Jamie’s 30 minute meals now from base.com.

Jamie's 30-Minute Meals: A Revolutionary Approach to Cooking Good Food Fast (Hardcover) only £Price Not Available with Free UK Delivery at base.com

Tags: , , ,